There’s a double benefit to installing EV charging points at petrol stations, mechanical workshops and tyre servicing centres…you’ll get the jump on your competitors by catering to current and future EV drivers and you’ll create a loyal base of repeat customers who will appreciate a full charge while having lunch or waiting for their vehicle servicing to be completed.
While it might seem contradictory to install EV charge points at traditional petrol stations, the simple fact is that the EV revolution is coming. Creating a space for electric vehicle charging will not only become more common, but will gradually become an essential offering amongst the petrol and diesel bowers (and, we reckon, will eventually be the ONLY way to ‘refuel’ both personal and commercial transport vehicles in the not-too-distant future).
We understand that you’re in business so, naturally, monetising your EV charging points is important; the management of pay-per-charge EV points can be done a number of ways, as can the ongoing maintenance. And, if your petrol station serves coffee and food – and most do these days – you have a captive audience paying for your hospitality for the time it takes to charge up.
The basic question is, can you afford not to install charge points? In other parts of the world, even the big oil guys are connecting with EV owners. And, as a bunch of new electric vehicles hit the Aussie and NZ market throughout 2019 and 202o, the demand will only get stronger.
We think this is a no brainer. If you are a customer-facing business that provides anything to do with automotive parts, servicing, sales or tyres, then installing an EV charge point at one, or multiple, sites should be on your radar.
Whether your customers sit in a waiting room or leave their vehicle with you and zoom off in a courtesy car, every and all EV owning customer will love the fact you’ve returned their wheels to them with a full tank of electrons.
We were delighted to partner with JAX Tyres recently to start rolling out AURA universal chargers at each of their 89 sites. What’s in it for them? Well, for a moderate investment, they’ve already received nationwide publicity and attributable sales. And our partnership has really only just begun!
By providing a value-add service for the rapidly growing (and enthusiastic!) group of EV owners in Australia and New Zealand, you’re helping to accelerate the uptake of sustainable transport for personal, commercial and fleet owners. In addition, taking a groundbreaking step like this will push you well ahead of a very competitive market of mechanics, tyre suppliers, radiator repairers…the list goes on!